“Mediascapes refer both to the distribution of the electronic capabilities to produce and disseminate information (newspapers, magazines, television stations, and film-production studios), which are now available to a growing number of private and public interests throughout the world, and to the images of the world created by these media.”
During class, we discussed what Appadurai calls “mediascapes”. He uses this term to describe how technology surrounding the media has allowed for media to travel far and reach more places. Without the technology today, information would take significantly longer to travel across the globe. When we were discussing how the media is able to share information and images faster and more efficiently than ever before, I thought about Walter Benjamin’s idea of technical reproduction. The media is able to disseminate texts, images, and videos of events and other news, but viewers are only seeing a copy of reality. Technology has evolved to further be able to enhance mediascapes. While viewers are only seeing a copy of reality when they experience the different mediascapes, they are able to have similar experiences as if it were in real life. There is evolving technology in the virtual reality sector of technology that is starting to produce software that makes viewing the copy more realistic than ever before. In my theory praxis essay, I explored this concept in great depth and analyzed the different ways the copy of the original can be beneficial in today’s world. Mediascapes along with technology have made communication faster, easier, and more accessible.
No comments:
Post a Comment