“Another reason for the heavy weight given to official
sources is that the mass media claim to be ‘objective’ dispensers of the news.
Partly to maintain the image of objectivity, but also to protect themselves
from criticisms of bias and the threat of libel suits, they need material that
can be portrayed as presumptively accurate.”
Almost paradoxically, corporate news media claims to be
objective while the general public claims it is too left leaning. If this were
true, though, then a more overtly leftist candidate like Bernie Sanders would
have done very well during this election cycle. Instead, popular media outlets preferred
to talk about Joe Biden and Elizabeth Warren, doing little to no work to battle
the idea of Sanders as a radical leftist candidate. In reality, Sanders beliefs
are not far off from what would be considered centrist in a Western European
nation. He is far from the image of a totalitarian communist leader that popular
right media endlessly peddled during his campaign.
The Overton window in America so far right, that anything a
bit left of center seems radical. This is all part of the propaganda machine in
America that keeps the corporations that own the media in power. By quashing
anything that questions whether unfettered capitalism is the best way of handling
our world, people will unquestioningly continue to put money in these corporations’
pockets. For instance, when solutions to the climate crisis are proposed, we
often hear of individualized solutions, such as driving less, buying reusable
products, buying products that are certified to be environmentally friendly,
and using less electricity. What is rarely brought up is less suburbs to reduce
driving, funding public transportation, and the idea that buying less things is
already an environmentally friendly act in itself. Consumption is presented as
the solution to every problem, from environmental crises to racism to exploited
workers in 3rd world countries. To solve racism, we are told to vote
with our wallets and shop from businesses that supposedly promote equality
(whether the efforts are truly there is not to be discussed). To help exploited
workers, we just need to buy from brands that pledge to help the very workers
they exploit. We are taught that we can shop and consume our way out of a
crisis, when endless consumption is the primary reason we are in them.
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